Care & Storage

Where to Store Your Fragrance

The best home for your perfume is a cool, dark and dry place — a drawer, wardrobe or cupboard away from windows and radiators. While the bottle may look beautiful on a sunny dresser or bathroom shelf, both light and humidity are the enemies of a fragrance's longevity.

Keeping your fragrance in its original box offers excellent protection from light and is the simplest way to extend its life.

Protecting Scent Quality

• Minimise air exposure — every time a bottle is opened, a little air enters and slowly oxidises the oils. Close it promptly.
• Avoid temperature swings — repeated warming and cooling accelerates breakdown more than a stable warm temperature alone.
• Don't shake the bottle — there is no need to shake fragrance, and doing so introduces air.
• Keep it upright — store bottles standing up to protect the atomiser and prevent leaks.

Shelf Life Basics

Unopened and well stored, a fragrance can last for several years. Once opened, most eaux de parfum remain at their best for roughly 3 to 5 years, depending on their composition and how they are stored. Richer, base-heavy scents (woods, amber, oud) often age gracefully, while fresh citrus compositions are best enjoyed sooner.

Signs that a fragrance has turned include a noticeably altered or sour smell, or a significant change in colour. When in doubt, trust your nose.